Gemma Z Price

Journalist, copywriter, content creator

San Francisco/Saigon

Gemma Z Price

Lifestyle, Travel, Food & Drinks, Fashion, Design


How one woman on a horse at an Oakland protest became a symbol for revolution

When Brianna Noble rode her horse, Dapper Dan, through downtown Oakland ahead of protests condemning the killing of George Floyd in police custody, she wanted to make a statement. “You can’t ignore a big, old pretty horse with a black woman on it,” says Noble, a professional horse trainer and riding instructor who was born in the Bay Area.
The Lily, WashPo Link to Story

6 Designers to Know From Mexico City Fashion Week

With creations ranging from body suits to graphic t-shirts and romantic dresses, these are the six designers that caught our eye at Mexico City Fashion Week.

The Fish Industry Is Plagued by Poor Quality and Fraud. One Chef Is Working to Combat It

IT’S NOT EVERY day that a fishing boat packed with live halibut parks in the middle of a busy San Francisco street. But since chef Joshua Skenes, of three-Michelin-star restaurant Saison, began working with a local fisherman named Mike 18 months ago, it’s become a more common sight, with kitchen staff regularly maneuvering 50 pounds of live fish into the restaurant’s tanks.
WSJ. magazine Link to Story

Helsinki’s Best Public Saunas: A Guide

Finnish culture revolves around the sauna. Historically, saunas were where Finns brewed their beer, washed their laundry and cured their hams; where babies were born, the sick were healed and the dead were prepared for burial. Today, Finland has more than three million saunas for its 5.5 million people — and the sauna is where all serious conversations about work, sex, relationships, politics and faith take place.
The New York Times Link to Story

Discover Napa's Most Design-Forward, Cutting-Edge New Winery

As a music exec, Kashy Khaledi made a career out of bringing creative personalities together to bridge culture and corporate strategy for Universal Music Group, Google, and Mazda. In his first foray into the wine business, Khaledi has combined Californian midcentury aesthetics and style of winemaking with a modern, multimedia approach to create a Napa winery very much of the moment.
Architectural Digest Link to Story

Spotlight: Mexico City

For a long time, fine dining in Mexico City meant fancy French restaurants. Restaurateurs would import big names from Europe for bumper fees; French wines became synonymous with good (and expensive) taste. But the local dining scene is undergoing steady change. Some of Mexico City’s most exciting restaurants are its cocina de autor, eateries owned and driven by Mexican chefs who trained overseas and returned to Mexico City with energy and new ideas.
Guild Somm Link to Story

San Francisco – Fresh, casual fare

San Francisco earned a reputation as a cosmopolitan city with an eclectic dining scene as far back as the early 1900s: gold rush-era prospectors and entrepreneurs brought their culinary heritage with them and eateries did a brisk trade catering to the international populace. Mexican, Korean, Japanese, French, Italian ... all are represented in San Francisco’s distinctive neighborhoods, both at eateries adhering to time-honored tradition and creatively expressing global culinary influences through the bay area’s acclaimed natural bounty.
Le Pan Link to Story

Top Form: Harper's Bazaar Italia stylist Simone Guidarelli

During World War II, my family had no money but their outfits were simple and elegant – black-and-white clothes paired with black shoes. Our culture is to appreciate simple and beautiful handmade things, no matter how much money you have.
Robb Report Singapore Link to Story

At Home With Hilary Weston

The former model who invented the Primark label and went on be Lieutenant Governor of Ontario, has worked alongside her billionaire husband, Galen, for five decades,
The Irish Times Link to Story

HERITAGE Maurice Hennessy

Maurice Hennessy speaks about the heritage of the Hennessy brand
Robb Report Vietnam Link to Story

World at Your Fingers

Mark Izatt of luxury mobile phone brand Vertu tells GEMMA PRICE how to make money-can’t-buy experiences come true.
Silverkris Link to Story

Eye on Asia: Photographer Peter Stuckings

Vietnam-based photographer Peter Stuckings charts the confict between development and nostalgia on his sometimes intrepid assignments.
World (New Zealand) Link to Story


Gemma Z Price

Since 2005, I've lived in different cities in Japan, Australia and Vietnam. Now based between San Francisco and Saigon, I cover tech, style, food and travel for over 100 international titles and develop branded content, PR and copy for my clients.

My outlets include:

Elle, Virgin Voyeur, Masterchef, Delicious, WISH, International Traveller, Qantas Insider, Jetstar, Voyages, Sydney Morning Herald, Holidays for Couples. Luxury Magazine, The Australian, RACQ, Get Up and Go, Discover, TNT, 3DWorld

Globe Magazine

Globe and Mail, Grand Luxury Travel, Dreamscapes

Conde Nast Traveller


TIME,, WSJ, LUXE Guides, The Peak, Business Traveller, Elite Traveler, Jetsetter, Discovery (Cathay Pacific), Action Asia, AsiaSpa, Silkroads, Prestige, South China Morning Post & SCMP Post Magazine, Asia Pacific Boating, CNN Go/ CNN Traveller, HK Tatler

Conde Nast Traveller

Destinasian, Travelite

Irish Times





Mabuhay, Smile (Cebu Pacific)

Robb Report, Apical, Priority, Prestige, Food & Travel, Silverkris, Silkwinds, The Peak, Club 21, Time Out, Tiger Tales (Tiger Airways), Fah Thai (Bangkok Airways), Sarika (Siem Reap Airways), catalog, Jetstar, Wedding and Travel, Frequent Traveller, Straits Times, Jetstar Asia

Conde Nast Traveller

Travel & Leisure, Lifestyle & Travel, Thai Tatler, Robb Report, Bangkok Post, Sawasdee (Thai Airlines), Property Report Asia

Conde Nast Traveller

Robb Report, Deluxe Property, Luxury Guide, Heritage, Asialife, Citylife, The Guide, East & West, Time Out, The Word, Ying & Yang, Saigon Guide

The National, Conde Nast Traveller

FT Weekend, Nat Geo Traveller, Sphere, Elle, Tatler, CNN Traveller, Conde Nast Traveller, Wallpaper*, The Sunday Times, The Independent, UltraTravel, World of Fine Wine, Traveller Magazine, Brides, International Travel Insurance Journal, Oryx, Food & Travel, The Guardian, Wedding and Travel, The Telegraph, Country & Town House, High Life

WSJ, WSJ Magazine, Vogue, W Magazine, WWD, Food & Wine, USA Today, Robb Report, Afar, Departures, T Magazine, Architectural Digest, The Lily @ Washington Post, Cadillac, LA Times, C Magazine, Four Seasons Magazine, Business Traveler, Business Jet Traveler, Somm Journal, GuildSomm, Westways, Christian Science Monitor,


Snapchat: gemmazprice


  • consulting
  • journalism
  • content creation
  • copywriting
  • editorial
  • PR
  • press releases
  • newsletters
  • editing
  • fact checking
  • proofing
  • copy editing
  • proof reading
  • blogging
  • advertising
  • creative writing
  • marketing
  • communications
  • web content
  • media relations
  • corporate websites
  • corporate blog sites
  • digital media
  • international communications
  • social media