Gemma Z Price

Journalist, copywriter, content creator

San Francisco/Saigon

Gemma Z Price

Lifestyle, Travel, Food & Drinks, Fashion, Design


How to Downsize and Declutter Without Sacrificing Things You Love

IMAGINE downsizing from a five-bedroom townhouse to a two-bedroom apartment. Now consider that the couple making the move are avid collectors who lived in Hong Kong and London before squeezing themselves into 1,300 square feet in Manhattan. How could clutter and claustrophobia not ensue? One half of the pair, interior designer Perry Sayles, admits that they stored some possessions and gave others to family.
WSJ Off Duty Link to Story

Art Is at the Heart of This Modern Iceland Home

Entrepreneur and art patron Oliver Luckett moved to Iceland with his partner Scott Guinn in 2015, intending to take a break from working in California and perhaps work on a second book. Instead, the couple went on to organize music festivals, establish multiple companies and transform their home there—one of Reykjavík’s most iconic properties—into a community arts hub.
WSJ Mansion Link to Story

Discover a Suburban Refuge With Inspired Texture-Color Interplay

When prominent physicians Neeta and Alfred “Fred” Ogden moved from a New York apartment—where they’d raised two children—to a new, two-story house in Rockleigh, New Jersey, they wanted to transform its blank canvas into a sophisticated home where they could start collecting. The couple sought out New York–based interior design Alyssa Kapito, whose eponymous firm is known for sumptuous textures in neutral palettes, to conceive spaces featuring her signature variations in tone.
Architectural Digest Link to Story

How one woman on a horse at an Oakland protest became a symbol for revolution

When Brianna Noble rode her horse, Dapper Dan, through downtown Oakland ahead of protests condemning the killing of George Floyd in police custody, she wanted to make a statement. “You can’t ignore a big, old pretty horse with a black woman on it,” says Noble, a professional horse trainer and riding instructor who was born in the Bay Area.
The Lily Link to Story

Why Art Collectors Fly Privately

Art, as they say, is everywhere. That’s why traveling to see it by business jet is such a boon for collectors and curators.
Business Jet Traveler Link to Story

Socially-Distanced Food For The Soul

As Singapore bans all social gatherings this week as we work to flatten the COVID-19 curve, many culinary professionals predict that of the businesses shuttered to dine-in guests during the crisis, many — perhaps up to 90 percent — will never reopen. But there’s also some uplifting news. As people around the world continue to support local restaurants pivoting to takeout and delivery to stay afloat, many chefs are also trying to support those affected by the crisis.
Apical Link to Story

This Modern Winery Is Where Italy's Most Expensive Wine Is Produced

Looking up at Masseto Hill, a tiny protrusion amid the green and terracotta hues of the Tuscan landscape, it seems almost impossible that its seven-hectare vineyard could conceal a modern winery where Italy’s most expensive wine is produced. The “unicorn” Tuscan merlot in question is now made entirely on—and deep within—the tiny hill of rare blue clay which distinguishes its wines.
Departures Magazine Link to Story

Beef: It’s What’s For Dinner. All Ten Courses.

“We really showed that [wagyu] is a full, a full round ingredient, rather than just this luxury fatty beef on a plate for once course,” he says. Wagyu is revered in the beef industry for its lacelike, marbled intramuscular fat. The marbling gives the meat its buttery, melt-in-the-mouth texture—and propels its cows to fetch up to $20,000 or more at auction in Japan, Zimmerman says.
WSJ. Magazine Link to Story

Where to find the world's best bread

San Francisco’s tradition of making sourdough dates back to the mid-1800s gold rush, when bakeries crafting bread to Italian and French recipes were perplexed to find their loaves had a sour taste and kept for longer – qualities the miners appreciated during long prospecting trips. Later, it was discovered the bread’s distinctive flavour was due to ambient lactic-acid-producing bacteria, subsequently named L. sanfranciscensis after the city. A number of SF bakeries bake fantastic sourdough daily, but you’ll find one of the best at Chad Robertson and Elisabeth Prueitt’s Tartine ( in the Mission district. Tartine’s Country wild yeast levain - its signature loaf - has a craggy, blistered auburn crust which shatters as you bite in, yielding a soft, airy texture and pearlescent crumb.
The Telegraph Link to Story

Party On: California’s Sustainable Food and Fashion Scenes Converge on Angel Island

Local thought leaders convened for a one-of-a-kind dinner and discussion on the future of their industries. On Wednesday, Sept. 11, supporters of the slow food and slow fashion movements — including the brains behind some of California’s most beloved brands and restaurants — gathered at Angel Island State Park in San Francisco Bay for an evening of thoughtful conversation surrounding sustainability.
C California Style Link to Story

Lake Como's New Guard

Before George Clooney bought Villa Oleandra and invited Harry and Meghan to stay, Lake Como’s Grand Hotel Tremezzo, in Tremezzina,was the summer lakeside address most frequented by European royals, czars and film stars like Greta Garbo, who referred to it as a “happy, sunny place” in Grand Hotel.
Apical Link to Story

1969 Apollo 11 Mission Control Centre gets interior restoration

For 50th anniversary celebrations, NASA has recreated the Johnson Space Centre in Houston. In a project that has taken over six years to complete, the iconic room is now complete with the exact items it once was filled with – from the furniture and decoration to ashtrays, discarded headsets and console screens.
Wallpaper* Link to Story


Gemma Z Price

Since 2005, I've lived in different cities in Japan, Australia and Vietnam. Now based between San Francisco and Saigon, I cover tech, style, food and travel for over 100 international titles and develop branded content, PR and copy for my clients.

My outlets include:

Elle, Virgin Voyeur, Masterchef, Delicious, WISH, International Traveller, Qantas Insider, Jetstar, Voyages, Sydney Morning Herald, Holidays for Couples. Luxury Magazine, The Australian, RACQ, Get Up and Go, Discover, TNT, 3DWorld

Globe Magazine

Globe and Mail, Grand Luxury Travel, Dreamscapes

Conde Nast Traveller


TIME,, WSJ, LUXE Guides, The Peak, Business Traveller, Elite Traveler, Jetsetter, Discovery (Cathay Pacific), Action Asia, AsiaSpa, Silkroads, Prestige, South China Morning Post & SCMP Post Magazine, Asia Pacific Boating, CNN Go/ CNN Traveller, HK Tatler

Conde Nast Traveller

Destinasian, Travelite

Irish Times





Mabuhay, Smile (Cebu Pacific)

Robb Report, Apical, Priority, Prestige, Food & Travel, Silverkris, Silkwinds, The Peak, Club 21, Time Out, Tiger Tales (Tiger Airways), Fah Thai (Bangkok Airways), Sarika (Siem Reap Airways), catalog, Jetstar, Wedding and Travel, Frequent Traveller, Straits Times, Jetstar Asia

Conde Nast Traveller

Travel & Leisure, Lifestyle & Travel, Thai Tatler, Robb Report, Bangkok Post, Sawasdee (Thai Airlines), Property Report Asia

Conde Nast Traveller

Robb Report, Deluxe Property, Luxury Guide, Heritage, Asialife, Citylife, The Guide, East & West, Time Out, The Word, Ying & Yang, Saigon Guide

The National, Conde Nast Traveller

FT Weekend, Nat Geo Traveller, Sphere, Elle, Tatler, CNN Traveller, Conde Nast Traveller, Wallpaper*, The Sunday Times, The Independent, UltraTravel, World of Fine Wine, Traveller Magazine, Brides, International Travel Insurance Journal, Oryx, Food & Travel, The Guardian, Wedding and Travel, The Telegraph, Country & Town House, High Life

WSJ, WSJ Magazine, Vogue, W Magazine, WWD, Food & Wine, USA Today, Robb Report, Afar, Departures, T Magazine, Architectural Digest, The Lily @ Washington Post, Cadillac, LA Times, C Magazine, Four Seasons Magazine, Business Traveler, Business Jet Traveler, Somm Journal, GuildSomm, Westways, Christian Science Monitor,


Snapchat: gemmazprice


  • consulting
  • journalism
  • content creation
  • copywriting
  • editorial
  • PR
  • press releases
  • newsletters
  • editing
  • fact checking
  • proofing
  • copy editing
  • proof reading
  • blogging
  • advertising
  • creative writing
  • marketing
  • communications
  • web content
  • media relations
  • corporate websites
  • corporate blog sites
  • digital media
  • international communications
  • social media